The information I had was the name of the company and the fact that it was a lighting company. I had to conceptualize the personality and the audience of the company to figure out the brand identity of the company. Lumière is a lighting company that provides lighting products. Their main target audience are families, especially parents with young children. Lumière's passion is to provide to their customers not only their products, but also happiness with them. Their slogan is "where brightness meets happiness."

Now I visualized all the identity in to a brand image. I started by designing a logo. The logo is simple, yet presents their message powerfully. It presents itself as LU, as a lighting fixture with a pull switch, and even as a smile that conveys the company's message.