Lumiere
A family-centered lighting company
(Project Type)
Branding, Advertising
(Year)
2024
Brand
identity
I designed a full brand identity for Lumière. Lumière is a lighting company that targets families with children. Their company vision is to bring happiness to families with their company’s lighting product.
Brand Identity
I designed a variety of elements for the brand including logo, package design, direct mailer, advertisement, and more. Presenting the brand’s voice in each of the design was the main objective of the campaign.
Presenting the brand’s voice in each of the design was the main objective of the campaign.
Direct Mailer
Direct mailer was designed to be sent to the customers. The purpose of the mailer was to promote and achieve sales.
This design won a Gold ADDY Award and a Best of Show Award at the 2025 ADDY Awards Student Division.
With the help of TierOne Billboards, I was able to incorporate the award-winning design on a real-life billboard(seen on the first image).
Every element of the mailer was thoughtfully designed to appeal to the brand’s message, “bringing happiness to the family.” I wondered what would make it happen and came up with the idea of making the families gather together for fun. I applied the idea by designing jigsaw puzzles and shadow puppets. With these things, families will be able to get together for a fun “party” which will bring smiles to home.
Lumiere
A family-centered lighting company
(Project Type)
Branding, Advertising
(Year)
2024
Brand
identity
I designed a full brand identity for Lumière. Lumière is a lighting company that targets families with children. Their company vision is to bring happiness to families with their company’s lighting product.
Brand Identity
I designed a variety of elements for the brand including logo, package design, direct mailer, advertisement, and more. Presenting the brand’s voice in each of the design was the main objective of the campaign.
Presenting the brand’s voice in each of the design was the main objective of the campaign.
Direct Mailer
Direct mailer was designed to be sent to the customers. The purpose of the mailer was to promote and achieve sales.
This design won a Gold ADDY Award and a Best of Show Award at the 2025 ADDY Awards Student Division.
With the help of TierOne Billboards, I was able to incorporate the award-winning design on a real-life billboard(seen on the first image).
Every element of the mailer was thoughtfully designed to appeal to the brand’s message, “bringing happiness to the family.” I wondered what would make it happen and came up with the idea of making the families gather together for fun. I applied the idea by designing jigsaw puzzles and shadow puppets. With these things, families will be able to get together for a fun “party” which will bring smiles to home.
Lumiere
A family-centered lighting company
(Project Type)
Branding, Advertising
(Year)
2024
Brand
identity
I designed a full brand identity for Lumière. Lumière is a lighting company that targets families with children. Their company vision is to bring happiness to families with their company’s lighting product.
Brand Identity
I designed a variety of elements for the brand including logo, package design, direct mailer, advertisement, and more. Presenting the brand’s voice in each of the design was the main objective of the campaign.
Presenting the brand’s voice in each of the design was the main objective of the campaign.
Direct Mailer
Direct mailer was designed to be sent to the customers. The purpose of the mailer was to promote and achieve sales.
This design won a Gold ADDY Award and a Best of Show Award at the 2025 ADDY Awards Student Division.
With the help of TierOne Billboards, I was able to incorporate the award-winning design on a real-life billboard(seen on the first image).
Every element of the mailer was thoughtfully designed to appeal to the brand’s message, “bringing happiness to the family.” I wondered what would make it happen and came up with the idea of making the families gather together for fun. I applied the idea by designing jigsaw puzzles and shadow puppets. With these things, families will be able to get together for a fun “party” which will bring smiles to home.